In middle school, despite a raging astigmatism, I decided glasses were for dorks and begged my mom to get me contact lenses – for my birthday. Seriously. This was just a year or so after I asked for (and received) a full motion waterbed for Christmas, which my parents probably bought me knowing darned well and good that it would serve as an auditory alarm (swoosh!) and nauseating (Dramamine!) deterrent from the celebrated high school past time of climbing in bed with girls. I realize now that this is all evidence that something was off from the get go with me. Freaking waterbed.
I’m just going to come out and say it upfront: good (read: effective) content curating ain’t easy. All the tweets and posts and tools out there telling you that curating content is going to make you rich and famous and set your Klout score (should you actually care) rocketing from 14 to 85 overnight are full of horse apples.
The general sentiment of many tweets and posts and curate-o-magic tools out there is that you can quickly copy and paste a little schtuff from here and there, post it to your blog, queue it all up in hootsuite or tweetdeck or whatevs, and that’s it – you’re a thought leader.
Ummmmm, no. There are content spammers, and there are content curators. Learn the difference – and five simple tips to keep you among the effective content curators.
To start, a full, honest disclosure. I am a sucker for ego affirming gratification. Likes and RT’s and +1′s – and yes, Klout scores (mine is a 57 today, if you are comparing) – were designed to feed the neurotic needs of people like me: lowly creative types who pine for acceptance and acknowledgment. We love ourselves just enough that we want to prove that the rest of the world loves us too. We hate ourselves enough that we let silly numbers define our self worth.
I’ve watched my Klout score drop a point every day this week, and the big difference between this week and last is that I wasn’t as active this week. While I have no definitive proof, I am guessing Klout has deemed me less influential this week because I have been less active. Simple, and seemingly logical.
But is it? Should inactivity alone make you any less influential? Here are my thoughts – and what I think Klout should do to attract paying customers. Read More…