Leadership & Management

Screw best practices. Why marketers should try new things fearlessly.

Screw best practices. I really mean it. Well, mostly, at least.

We hear the phrase a hundred times a day, no matter what field we work in. IT, sales, marketing, finance – everything is about following best practices, taking a “best practices approach,” learning from industry best practices, blah blah blah blah. So when should you use best practices in marketing – or anywhere else – and when should you march to the beat of your own drum? What’s so wrong with going the proven way to begin with? Read More…

Is your job description holding you back? Or are YOU holding you back?

Thanks, @willsansbury, for a killer tweet this morning:

“If a job description doesn’t let you deliver the max value you can to your company, the job description is wrong. Period. Tear down silos!”

My current role – and really, the past couple roles I have been in @ BMC Software, are testaments that Will’s advice is on the up and up. I regularly hear friends and peers / coworkers talking about how stuck they feel in their roles. And maybe they truly are – maybe their front line managers aren’t paying close enough attention to the strengths and weaknesses of their direct reports and paving the way for people to grow.

But it’s often not that simple. Many employees are afraid to operate outside of the narrow confines of a job description, or take the initiative to try something new on their own.

Read More…

 Scroll to top