Monthly Archives: September 2012

If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

I’m just going to come out and say it upfront: good (read: effective) content curating ain’t easy. All the tweets and posts and tools out there telling you that curating content is going to make you rich and famous and set your Klout score (should you actually care) rocketing from 14 to 85 overnight are full of horse apples.

The general sentiment of many tweets and posts and curate-o-magic tools out there is that you can quickly copy and paste a little schtuff from here and there, post it to your blog, queue it all up in hootsuite or tweetdeck or whatevs, and that’s it – you’re a thought leader.

Ummmmm, no. There are content spammers, and there are content curators. Learn the difference – and five simple tips to keep you among the effective content curators.

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Losing Klout: What Klout could be doing to earn my money – but isn’t

To start, a full, honest disclosure. I am a sucker for ego affirming gratification. Likes and RT’s and +1′s – and yes, Klout scores (mine is a 57 today, if you are comparing) – were designed to feed the neurotic needs of people like me: lowly creative types who pine for acceptance and acknowledgment. We love ourselves just enough that we want to prove that the rest of the world loves us too. We hate ourselves enough that we let silly numbers define our self worth.

I’ve watched my Klout score drop a point every day this week, and the big difference between this week and last is that I wasn’t as active this week. While I have no definitive proof, I am guessing Klout has deemed me less influential this week because I have been less active. Simple, and seemingly logical.

But is it? Should inactivity alone make you any less influential? Here are my thoughts – and what I think Klout should do to attract paying customers. Read More…

In which Joshua gets a pedicure

“It’s like Kegels, but for toes.”

Wifey has really stumpy toes, like swollen potted sausages. Mine are long and graceful, like a piano player if his hands were cut off by a displeased king and his toes lengthened freakishly quickly to compensate for his disability. As I type this, I am flexing and spreading and wiggling my toes in every configuration my brain will allow, testing my dexterity to see if I might actually be able to hammer out a tune or two on my pianoforte with them. It’s like kegels, but for toes.

stumpy toes in a pool

These are not my toes. These are stumpier, like my wife’s.

I envision myself with both hands clutching the sides of the bench to support myself as I lift both feet onto the keyboard and use my big toes to tap out the bass line to Chopsticks. The last part of my vision involves completing the song and then dismounting from the keyboard by using the piano bench as something of a pommel horse, flailing my legs about in a short tribute to the summer Olympics (which are exactly my second favorite Olympics).

BUT ANYWAY. On a long weekend trip to Portland, wifey convinces me that we should get pedicures together. We’ve done his and hers massages before and enjoyed it immensely, and since she loves pedicures – considers them luxurious and relaxing and a high form of pampering – I figure why not, it certainly can’t hurt, can it? Read More…

Top creatives share how they deal with negative feedback

In America, you’re brought up believing everything you do is inherently great. Your teachers in art school or advertising / journalism / creative writing probably heaped so much praise on you that you are still picking pieces of it out of cracks and crevices years later. And then you enter the advertising world, where the hardest part of your job is taking feedback – brutal, murderous, sobering (or more likely addiction forming) critiques of the thing you hold most esteemed in your life – your creativity. How will you survive? Here’s how I do it, with tips from other top seasoned creative pros.

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