Monthly Archives: March 2011

Steal these business ideas: #1 – 5

Sorry in advance for a long post. I’m not a big believer in hoarding ideas – I have many more than I will ever use, so I like to toss them into the public domain in the instance that someone else wants to steal one of them. If you use any of these ideas, feel free to throw a small equity stake my way :-)

I’ll be making this a regularly occurring series, as new ideas bubble up, so stay tuned.

I’ve tinkered with a ton of iphone and ipad apps in the last few years. You’ll know from my recent post on game dynamics that I’ve been keenly interested recently (thanks to a SXSW panel I attended) on how clever application designers are earning our loyalty (obsession / compulsion?) by employing the same principles that good games do to keep us enthralled.

Case in point: Apps like Foursquare, that reward us points for checking in to dining and shopping establishments, and increase the points they dole out to us based on frequency. The “status” game dynamic is strongly employed by awarding “mayorships” for the most loyal patrons, and often showering the mayor with freebies or exclusive deals for their loyalty. Players compete against each other to steal back the mayorship. Friends compete against each other to be the most active, checking in at the most places. In short, it’s an app that unabashedly rewards consumerism.

Swipely takes it a step further, allowing you to publish a news feed of all the places you swipe your credit card. Seriously. As I understand it, they leverage Yodlee’s API to gather data on the purchases you make and publish them to a feed that your friends can subscribe to, comment on, etc. Which might be great for a gal that wants to brag about some new Christian Louboutin shoes, but not so much for a guy like me who is likely to be buying an 8-pack of toilet paper and a Mountain Berry Powerade at Walgreen’s.

I don’t need any more help spending money, thank you. My wife and I spend enough money eating out to each month to seriously support another family altogether. It’s shameful, we know it, and while our kids will still get to go to college, they may have to check their textbooks out from the library instead of buying them, because mom and dad took everyone out for a few too many cheeseburgers when they were little.

Steal this idea #1: Don’t help me spend money, help me save it

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